Jay-Z, Meek Mill & Michael Rubin’s REFORM Alliance Appoints Wallo as New CMO

Jay-Z, Meek Mill & Michael Rubin’s REFORM Alliance Appoints Wallo as New CMO


Shawn “Jay-Z” Carter, Meek Mill, Fanatics CEO Michael Rubin’s REFORM Alliance have announced that Wallo has been appointed as the new Chief Marketing Officer.

Wallace “Wallo267” Peeples will lead the organization’s marketing department as Chief Marketing Officer and will be responsible for the development of REFORM’s long-term marketing strategy, activations, and brand innovation. He will play a critical role as the organization continues to further its commitment to transform supervision by changing laws, systems, and culture to create real pathways to work and well-being.

The former emcee and Million Dollaz Worth of Game co-host (with Gillie) enters his new role with REFORM to spearhead its marketing initiatives rolling out this year. Wallo has a close relationship with Meek Mill — from hosting REFORM’s record-breaking Casino Night event last year to sharing tears at the podium with Meek as they welcomed the new Pennsylvania legislation for fellow system-impacted people in their hometown. Wallo himself served 20 years in prison which resulted in him having a deep understanding of the criminal justice system.

“We’re so excited to have Wallo267 join REFORM as our new Chief Marketing Officer,” said REFORM CEO Robert Rooks. “Wallo267 is a son of Philadelphia, the city where REFORM Alliance was born. Through hard experience, he developed a life philosophy rooted in accountability, second chances, and never giving up. Today, he carries that message of hope to his millions of social media followers. He never forgets where he came from, and he’s used his vast reach and influence to shine a light on people the world too often ignores. I’m grateful that he’ll use his unique skills to bring REFORM’s work and mission to an even wider audience and to support our work of transforming probation and parole.”