Kendrick Lamar’s ‘GNX’ and ‘euphoria’ Briefly Removed from Streaming Platforms

Even though his cultural footprint has been larger than ever over the past few years—driven in significant part by his high-profile feud with Drake—Kendrick Lamar has maintained a relatively low profile in recent months. Aside from select appearances, such as his contributions to Baby Keem’s Ca$ino album, the Pulitzer Prize-winning artist has been largely absent from the musical forefront.

With the anticipation surrounding Drake’s Iceman project, industry observers were already primed for discussions regarding Kendrick Lamar. However, a sudden development this afternoon caught many by surprise. Fans reported that on major streaming services, including Apple Music and TIDAL, Kendrick Lamar’s GNX album and his acclaimed single euphoria had been removed from their respective libraries. Simultaneously, the official music videos for Not Like Us and Luther were pulled from YouTube, displaying a status indicating they were “removed by the uploader.”

The sudden disappearance of such high-profile content immediately ignited a firestorm of online speculation. Theories ranged from potential investigations into streaming manipulation and bot activity to rumors regarding complex catalog transfers. While these explanations remain largely speculative and currently lack official confirmation, the situation highlights the intense scrutiny surrounding the artist’s digital presence.

UPDATE: Both videos have since been restored to YouTube, and the GNX album has returned to Apple Music, ending the brief period of unavailability.