Rihanna Unveils Latest Puma Collab, Honors Caribbean Roots

On Wednesday (Mar.12), Rihanna dropped off her latest capsule with Puma, which has been inspired by her Carribean heritage.

The new collection will feature a “Cat Cleat” jelly sandal and the Avanti LS sneaker. The singer held the Fenty X PUMA launch in her home country of Barbados. Along with her close friends and family, popular beauty and fashion influencers were invited to the private affair.

Going for a “beachy” vibe, both the sandal and sneaker feature bursts of yellow and orange, with a splash of magenta. The collection was officially released Thursday (Mar.13) and is now available at PUMA.com, PUMA flagship stores, and select global retailers.

Rihanna Opens About Upcoming Album: ‘I Finally Cracked It’

Harper’s Bazaar recently dropped off its upcoming March issue, with Rihanna as its cover star. Throughout the brief conversation, the singer reveals she finally found the sound she wants for her next project. Nearly nine years have passed since the Barbadian native released her last project, 2016’s ANTI. The singer considers music her “freedom,” and she’s finally “cracked the code” for the direction of her next project. “I am actually feeling really good about this. I know I kept saying this over the years,” she tells the outlet.

Regarding the album’s inspiration, many fans assumed it would follow in the steps of ANTI, tapping into her Caribbean roots. However, the singer says that theory is “way off.” Fans have guessed that her next album would lean into reggae, tapping into her Caribbean roots, but Rihanna says that theory is “way off!” According to the Fenty Beauty founder, there is no specific “genre” she’s going for yet.

She continued, “That’s why I waited. Every time, I was just like, ‘No, it’s not me. It’s not matching my growth. It’s not matching my evolution. I can’t do this…I can’t stand by this. I can’t perform this for a year on tour.’” Rihanna says the time she spent away from music needs to “count” for the next project she releases.