Timbaland is ready for a new era for his music and entrepreneurship.
ESPN has announced that super producer Timbaland and global superstar Justin Timberlake will work with ESPN throughout the 2023-24 NFL season to curate music for select Monday Night Football games. The music curated and created by the duo will run in Monday Night Football promotional spots, live telecasts and pre-game shows for seven weeks this season.
Users and A&R teams of Timbo’s music platform Beatclub (where Justin is an equity holder) will assist the duo in the endeavor.
“Football and music go hand-in-hand, like the iconic Timbaland and Justin Timberlake duo, who collaborate on music to near perfection,” said ESPN Senior Director of Sports Marketing Curtis Friends. “ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport. We’ve had Diplo, DJ Khaled, Drake, and Marshmello and this fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all us fans for this NFL football season.”
The upcoming new single from Timbo, JT and Nelly Furtado ‘Keep Going Up’ will serve as the track for ESPN’s Week 1 Monday Night Football promotional spot featuring Aaron Rodgers’ New York Jets debut against the Buffalo Bills. It is set to arrive on DSPs on Sept. 1st via Mosley Music Group/Def Jam Recordings. Watch a trailer below.
Timbaland/Timberlake Music Curation Schedule:
Week 1: Buffalo Bills vs. New York Jets
Week 6: Dallas Cowboys vs. Los Angeles Chargers
Week 11: Philadelphia Eagles vs. Kansas City Chiefs
Week 16: Baltimore Ravens vs. San Francisco 49ers
Week 18 Doubleheader: TBD
Wild Card Round (Postseason): TBD
Divisional Round (Postseason): TBD