TikTok has added a new feature today that could have a big impact on how the trending songs translate to streams on other streaming services.
TikTok announced Add to Music App, a new feature that allows fans to automatically save songs discovered on TikTok to their music streaming service of choice including Apple Music, Spotify and Amazon Music. Add to Music App is available for users in the US and UK for now but expected to rollout in other markets in the future.
TikTok is one of the most popular places to discover new music and a service that leads to actual uptick on streams on audio platforms. The new feature will allow fans to easily save songs from point of discovery to their preferred music streaming service to enjoy whenever they like.
Says the platform:
TikTok users will see an option to Add Song next to track details at the bottom of a TikTok video in their feed. From there, they choose their preferred music streaming service where the track will be saved to a default playlist, or they have the option to add to a new or existing playlist they created. Users can also use the Add to Music App feature from an artist’s Sound Detail Page.
“TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music. Add to Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders,” said Ole Obermann, Global Head of Music Business Development at TikTok.
“Some of the best parts of being a music lover are those serendipitous moments when you discover a new song or artist that you connect with instantly. At Amazon Music, we’re looking to make it easier to convert those moments into enduring fandom. That’s why we worked together with TikTok on the Add to Music App feature, which makes it easier for fans to listen to the music they love and for artists to build fandom,” said Karolina Joynathsing, Director of Business Development for Amazon Music.
“No matter where you are, or the moment you’re in, we want to create less work to get to the audio you love. That means being everywhere our users are and creating seamless ways to save songs to Spotify to enjoy when and how they choose to listen. As the world’s largest audio streaming subscription service, our mission is to bring artists and fans together, so you can listen to more of what you love, across any platform or device. Essentially, you won’t need to find audio to suit the moment. It will find you,” said Sten Garmark, Vice President, Global Head of Consumer Experience at Spotify.