Redd Bricks Builds His Buzz the Grassroots Way With “Going On”

Some artists get pushed onto playlists by big marketing budgets. Others earn every listener one conversation at a time. Redd Bricks belongs to the second group, and his single “Going On” is spreading the way real street-level buzz always has: through people who hear it, feel it and pass it on.

Born Mallik Demond Wells in Washington Park, Illinois, the hip-hop and trap artist reps the greater St. Louis area and has spent his early career building a following from the ground up. Alongside his music, he runs a YouTube channel and streams on Twitch, creating a space where fans don’t just consume his content but actually interact with him. That kind of direct connection turns casual viewers into supporters who want to see him win.

“Going On” gives that community something to rally behind. The song centers on motivation, resilience and self-discovery, capturing the daily push of someone chasing a goal without a safety net. Its honesty is what makes it shareable. Listeners recognize their own grind in it, and songs that feel personal are the ones people send to friends with a simple message: you need to hear this.