Timbaland Faces Backlash Over Role in A.I. Music Video

In June, music producer Timbaland unveiled a bold experiment: an AI-generated artist named TaTa Taktumi, alongside his new venture, StageZero. The announcement has sparked widespread discussion, especially after the release of a music video featuring Taktumi, whose lyrics have drawn both fascination and critique.

In her latest track, TaTa Taktumi delivers provocative lines: “I put ice on my shooter / he gonna duck immigration / b*tch I’m back now / check my stats now.” Fans and critics alike have debated the lyrics and the broader implications of an AI performer representing aspects of Black culture, raising questions about creativity, authenticity, and ethics.

Speaking with Variety, Timbaland described TaTa Taktumi and StageZero as a new form of intellectual property. “TaTa’s gonna shock the world, man. I don’t want to reveal too much yet, but it ain’t what people think,” he said. He compared the project to Disney, adding, “I’m blurring the lines — TaTa is something truly unique. The video is 85% human-made; I’m only utilizing AI about 15% or less.”

The release of a video snippet on X (formerly Twitter) ignited immediate reaction. One user wrote, “Using AI to create a non-Black artist to embody Black culture just so you can exploit without guilt is f*cking insane.” Another posted, “Timbaland destroying his own legacy wasn’t in my 2025 cards,” reflecting the intensity of the debate.

Timbaland Defends AI in Music

Despite the criticism, Timbaland insists AI is a tool, not a replacement for human creativity. “I don’t generate music like that because you still need the human element. I just use it to enhance other aspects of my music,” he told Variety.

He also stressed the importance of skill and taste in using AI effectively. “It’s similar to traditional music: If you don’t grasp it well enough, you won’t achieve your desired outcome; your taste matters significantly. Poor taste leads to what they call ‘AI slop.’ However, if it’s utilized by someone proficient, you’ll be able to discern quality differences. You must treat [AI] as a collaborator rather than a creator.”

Timbaland now occupies a contested space between innovation and cultural responsibility. While AI offers opportunities to expand creative possibilities, it also raises questions about representation and ethics. With TaTa Taktumi at the center of this conversation, the dialogue over artistry, technology, and accountability is far from over.