Stephen Curry & Michelle Obama Team Up To Launch PLEZi Hydration Sports Drink

Stephen Curry and Michelle Obama are taking hydration to another level with PLEZi Hydration, a new sports drink.

Debuting with three flavors, lemon-lime, orange mango twist, and tropical punch and orange mango twist, and is currently available at Amazon.

Coming in a 16.9-ounce bottle, PLEZi retails at $2.29. Also, the product includes 2x the electrolytes to support performance, half the sugar, and 7x the potassium to accelerate recovery.

Speaking with HOT97, Curry spoke about the inspiration behind PLEZi and how he and his wife Ayesha became investors in the company.

This has been a couple of years in the making. Obviously knowing the Obama family and just being introduced to what the mission of PLEZI was across all the different products that were in existence, and also the kind of white space for new products that me and my wife Aeyesha, could come in and help lead, drive and imagine,” Curry said. 

“It’s been an amazing process to work with the team, getting to a place where, you know, we have multiple products in the marketplace, and now launching PLEZI hydration, which is something that’s near and dear to me,” Curry said.

He also spoke about how he’s more aware of what he puts in his body and how that has been a key to him being one of the greatest players in NBA history.

From the days I started playing sports as a kid, I kind of took for granted what options there were for hydration and replenishment after leaving everything on the court and the field of competition, all the options that you had,” he continued. “We never thought about what was in there. You just choose what tastes good or not. Now, we can think about healthier options and I’m more mindful about my entire routine and how important it is for longevity and taking care of your body.”

Curry also spoke about PLEZi is still flavorful without

Creating a product that doesn’t take any shortcuts on taste as well. It’s exciting because there’s a lot of research that’s going into it. There are a lot of ingredients that matter and taking out as much sugar as possible.

PLEZi, which translates to joy and fun in Haitian Creole, the product originally launched two years ago as a healthier alternative for kids’ drinks. Along with Curry’s hydration drink, the brand offers a carbonated soda called PLEZi Fizz.

In a statement, Obama spoke about partnering with Curry and PLEZI’s vision.

“At PLEZi, we’re always thinking about how we can change the game when it comes to nutrition,” said Obama. “That’s why we’re thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don’t. Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium. We’re excited to provide a delicious, healthier option for everyone who’s trying to get active and stay hydrated.”