GloRilla’s “Rain Down On Me” Video Drops Amid Gospel Backlash

GloRilla and Kirk Franklin aren’t paying much mind to the backlash surrounding their latest collaboration. After taking home a gospel award at the 2024 BET Awards, the pair followed up with a powerful video for “Rain Down On Me,” released Monday and directed by hip hop staple Benny Boom. The track, which features Kierra Sheard, Chandler Moore, and Maverick City Music, blends gospel soul with GloRilla’s raw Southern grit, a combo that’s drawn both praise and controversy.

The video, rich in spiritual symbolism, shows the artists gathering at the foot of a massive cross, celebrating faith and resilience with dance and devotion. It’s a bold visual statement from GloRilla, who’s long been open about her religious upbringing and the role the church played in her early life.

Still, not everyone in the gospel world is clapping. Gospel singer Deitrick Haddon told TMZ his issue isn’t with Glo herself, but with the repeated focus on Kirk Franklin in the gospel industry, suggesting that others’ contributions are often overlooked.

“Rain Down On Me” originally appeared on Glorious, GloRilla’s 2024 debut album, where she explored more vulnerable themes alongside her usual high-energy tracks like “Procedure” and “Yeah Glo!” While her fans are still living off that release, she’s already teasing what’s next. During a recent livestream, she shared, “My next album…I’m working on [it]. I can’t tell y’all exactly when it’s coming, what year it’s coming, but I’m doing something different.”

That “something different” is already taking shape. Earlier this month, Glo dropped “Typa” featuring a Keyshia Cole sample and video cameo, signaling a softer, more personal direction. Whether it’s rap, gospel, or R&B, GloRilla’s making it clear: she’s not here to follow expectations — she’s here to move people.