Explore Shaun Royal’s “Coast in Romance” and Its New R&B Charm

There’s a quiet storm rolling in from South Central LA—and his name is Shaun Royal. With his latest single, “Coast in Romance,” Royal doesn’t just whisper sweet nothings into the mic—he resurrects the ghost of 90s R&B and gives it a sleek, modern makeover. This isn’t just music. It’s a mission. And Shaun Royal is on a crusade to bring real R&B back to life.

Raised on a sonic diet of Michael Jackson, Tony! Toni! Toné!, and Tevin Campbell, Royal’s influences aren’t hard to detect—but his sound is far from derivative. On “Coast in Romance,” he channels that golden era of soul slow jams, where melodies were tender and lyrics dared to be vulnerable. And while some artists merely mimic the past, Royal reclaims it—making it his own and pushing it forward.

What makes the track truly work is its restraint. There’s no overproduction, no desperate reach for streaming virality. It floats. Like the title suggests, “Coast in Romance” moves at its own pace, smooth as a late-night drive down Crenshaw with someone you love beside you. And while its chorus could easily score a thousand wedding dances, there’s an unshakable intimacy in Royal’s voice that makes it feel like it was written just for you.

That intimacy isn’t accidental. It’s the product of an artist who has spent years sharpening his craft—not just on stages like the Soul Train Awards or LA’s Taste of Soul, but in the trenches of songwriting and production. His new venture, Shaun Royal Productions, is proof that he’s not only betting on himself but building a platform for others like him—artists hungry to make something real.

The R&B landscape has become fragmented over the years, with many artists leaning more into atmospheric vibes than heartfelt storytelling. Royal, thankfully, offers something more rooted—more human. “Coast in Romance” isn’t a playlist-filler; it’s a love letter. And in an industry that often forgets the power of sincerity, Shaun Royal dares to be earnest.