Conan Gray, 19-year-old YouTuber-turned-bedroom-pop singer, unveiled the video for his latest music "Crush Culture" on Friday (Oct. 26). The observe serves because the second single from his upcoming Sunset Season EP, which can arrive Nov. 16 Republic Records.
The cinematic clip sees Gray lashing out in opposition to shows of affection and romance. In his frustration, he decides to destroy highschool dates, rip up valentines and pop heart-shaped balloons to launch his anger.
Gray's "Crush Culture" is an anthem for loveless people who’re fed up with watching romance occur from the sidelines. Having by no means been in a relationship, Gray quickly grew to become bitter.
"Eventually, I'd simply gotten so sick of watching everybody round me being in love. It's gotten to a degree the place once I see people who find themselves in love, I get so bitter from my lack of affection that I simply need to destroy each relationship in sight," defined Gray. "Since I couldn't be in love, nobody can — that was my logic. I needed to write a music for the loveless, thus 'Crush Culture' was born."
Leading as much as the discharge of the EP, Gray will embark on a sold-out, eight-date headlining U.S. tour set to start Friday evening in Houston earlier than concluding in New York on Nov. 20.
Check out the video for "Crush Culture" beneath.