Beyoncé Announces Partnership With Peloton
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43 Global superstar Beyoncé has teamed up with fitness platform Peloton for a multi-year partnership that is rooted in music and pro-social initiatives.
To commemorate Homecoming season, a tradition deeply rooted at Historically Black Colleges and Universities (HBCU), Beyoncé and Peloton worked together to curate a series of themed workouts that will help bridge Homecoming to Peloton members. Additionally, Beyoncé and the fitness brand are gifting Peloton Digital memberships to students at various HBCUs.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a press release. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Peloton members can expect more specially curated classes by Beyoncé in the coming months. The classes will touch on areas that matter most to Bey, including music, movement, fitness and wellness.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Peloton’s Head of Music Gwen Bethel Riley. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”
In other fitness-related news, Beyoncé recently dropped her second Ivy Park x Adidas collection online, which sold out quickly like the first installment. “My vision for the collection is that it is fun, functional and fashionable, with athletic options that you can wear to the gym, then to the night club, from playing basketball to vogueing at the balls,” she said to British Vogue in her latest cover story. “The goal is to be infinitely inclusive from style to size.”