A!MS Ushers in a New Era with Peak Season: The World’s First “Global Street” Soundtrack

For A!MS, breaking boundaries isn’t a strategy — it’s his DNA. From his early days with the legendary So Solid Crew to collaborations with Cool & Dre, The Game, Wiley, and Julian Marley, the British-Cypriot rapper, producer, and entrepreneur has made a career of bending culture and sound. Now, with the release of his new nine-track project Peak Season, A!MS makes his boldest declaration yet: the birth of a brand-new genre — “Global Street.”

A!MS frames Global Street (or Street Global) as the next evolution of Hip-Hop — one designed for today’s creators and collectors.

“It’s for the outsiders: influencers, streamers, TikTokers, sneakerheads, YouTubers, even card collectors — anyone creating culture beyond the traditional industry gatekeepers,” he explains.

Blending London’s pirate radio grit, Cyprus’ Mediterranean soul, and A!MS’ Lebanese-Italian heritage, Global Street becomes a sonic passport: the meeting place where the world’s streets converge.

“The next global star can come from anywhere. Music is limitless. Art is timeless. Global Street is the sound identity for a new generation.”

Much of Peak Season was created in Cyprus — which A!MS describes as both a “music industry desert” and a personal creative oasis. In his view, the island mirrors what Jamaica was for Bob Marley: far from the hustle, yet fertile ground for revolution.That vision extends to the stage. To mark the album’s launch, A!MS expanded his legendary Wave Fest in Ayia Napa — already home to the Mediterranean’s largest sound system. This summer’s lineup brought Peak Season collaborators together under one roof, cementing A!MS not only as an artist, but as a cultural architect.