Live Nation Urban Announces New Creator Network

Live Nation Urban officially unveiled the Live Nation Urban Creator Network. Built in partnership with Breakr, “the creator marketing and payments platform behind some of the biggest creator-led campaigns in music and media, this national network brings together the infrastructure, creators, and cultural strategy to help brands authentically show up — whether on stage, online, or in real life.”

The Creator Network boasts a collective of thousands of top Black creators and Breakr’s broader database of 75,000+ creators and 55 million data points. With the new partnership, Live Nation Urban can now offer “brands a new kind of media channel: culturally-embedded, locally relevant, and instantly scalable.”

“Creators have long been an integral part of how we market our tours and festivals,” says Live Nation Urban President Shawn Gee. “But the demand from our brand partners pushed us to think bigger—to move beyond treating creator marketing as an internal tool and instead build a business model around it. 

“As brands increasingly looked to us to help them connect authentically with Black audiences, even outside the context of our events, it became clear there was an opportunity to create something larger,” Gee continued. “With the Live Nation Urban Creator Network, we’re building the largest network of Black creators in the industry—powered by our platform, driven by culture.”

“In just five years, creators have gone from supporting cast to the headliners of our growth story,” Live Nation Urban’s Vice President of Marketing Malcolm Gray added. “Today, we’re opening the doors to an exclusive creator network—pairing brands with unrivaled cultural capital and turning influence into record-breaking results.”

To learn more or apply for the 2025 Creator Class, visit:https://creators.livenationurban.com.