Doechii Takes Center Stage in MLS ‘Game On’ Promo Ahead of 2025 Season

Doechii’s breakout year surges forward as she headlines a new campaign for Major League Soccer’s 2025 kickoff.

The “Game On” video spotlights the acclaimed artist, teasing the season’s start on February 22. This marks another milestone in Apple and MLS’s ongoing partnership. She stated in the teaser, “MLS is game on.” “Doechii? On! Stars? On! 30,000 friends? On! Rivalries? On! MLS. This is our soccer. Game on.”

“At MLS, the fan’s emotion is at the heart of everything,” shared Radhika Duggal, Senior VP and Chief Marketing Officer, reflecting on the collaboration with Doechii, a lifelong soccer enthusiast. She added, “The excitement is palpable, the momentum unstoppable, and the quality undeniable – this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future.” “The new ‘Game On’ campaign reflects our brand: our energy, entertainment, momentum, and welcoming spirit. Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy.”

Doechii’s Grammys Moment and Katy Perry’s Wisdom on Thriving Beyond Fame

Nonetheless, Doechii’s Grammys performance approaches. The Top Dawg artist, also nominated for Best New Artist, delivers a standout moment with “Nissan Altima.” The track, from her acclaimed 2024 project Alligator Bites Never Heal, earned praise as one of the year’s best releases.

In other news, Katy Perry and Doechii’s connection runs deeper than their collaboration on 143 or the infectious phrase “I’M HIS, HE’S MINE.” Speaking to Rolling Stone, Perry opened up about her mentorship of rising stars like Doechii, the artist behind “DENIAL IS A RIVER,” and her mission to guide the next generation. “I’m like, ‘Girl, here are the cheat codes. Try this,’” Perry shared. “If you don’t just want to survive but thrive, if you want a full life outside of this—a real human experience—not just fame, tucked away in some hotel, never truly experiencing the beauty of life.”

It’s a rare glimpse into Perry’s philosophy on success, fame, and the importance of staying grounded in an industry that often demands the opposite.